After about two centuries of commercial exchanges with the Chinese Empire and the establishment of a Swiss Trading Agency in Shanghai in 1912, Switzerland was one of the first western country to formally recognize the government of People’s Republic of China. Born on October, 1  1949, the People’s Republic of China was recognized by Switzerland on September, 14  1950,  recognition which was a natural consequence of the Treaty of Friendship between the two countries signed in 1918.

Today, the People’s Republic of China is one of the main partners of Switzerland in Asia and the range of contacts is rapidly growing and broadening: from politics, commerce, migration, science and technology, to education, environment, health, tourism and, last but not least, culture.

Swiss-Sino Business & Culture Promotion (SSBCP) it’s a special organization in bilateral business cooperation and intercultural promotion between Switzerland and China. Its main activities focus on business and culture promotion. Its main target customers are Chinese and Swiss officials, investors, entrepreneurs, artists and leisure tourists. SSBCP aims at attracting Chinese investments to Switzerland, in order to extend the Chinese economic strength in the Swiss market and to develop Chinese companies’ regional headquarters all around Switzerland.  Such aim goes further than the economic target: the development of a sound  business relationship helps to increase the Sino-Swiss cooperation not only in business but also in cultural promotion.

In order to achieve such important goals of bilateral economic and cultural development, after the provision of all the most important business information, Swiss Business Group supports companies through special training,consisting of workshops and business interaction between Switzerland and China,
SSBCP’s mission is to provide the unique and professional services for its customers in Switzerland and China.